An Interview with Canadian-Made Brand, Naked Skincare
It's not very often I stumble across a Canadian-made beauty brand whose products not only match my (and likely many others') price point, but are also seriously effective, to boot. For the most part, my bathroom drawers, travel bags and order history on Etsy would all suggest that my beauty items - such as skincare and the odd natural lip stain or two - come mainly from the USA or Europe, despite my love of, and passion for supporting, Canadian beauty brands. I simply haven't been as successful in sourcing an all-natural line of beauty products from a Canadian brand as I have from, say, a brand based somewhere near the mountains in the USA or in a suave city like Stockholm in Europe.
So imagine my [happy] surprise when I discovered Winnipeg's own Naked Skincare, a Canadian brand crafting high-quality skincare products with perfectly minimalist branding and a focus on real skincare, with real ingredients.
Behind the bottles of toner, cleansing oils and a (seriously awesome) coffee scrub I use on the daily is a woman named Amber Magus, the creator of Naked Skincare. The moment I saw her line of products on Etsy, I immediately ordered four different skincare items, excited to try a new Canadian brand. The results of using each product I purchased? Stellar. From the Nourishing Facial Oil and Herbal Toner to the Detox Clay Mask and Coffee Scrub, each item has become a regular part of my beauty routine. In the spirit of supporting a natural Canadian beauty brand, I caught up with Amber herself to talk Naked Skincare, where the inspiration for her products comes from and to get a tip or two on how to use her coveted Tamanu + Wild Citrus Cleansing Oil.
What first inspired you to create your own brand, and why skincare?
Skincare has been a passion of mine for a long time. I've worked as an Aesthetician since 2010 specializing in skin and body care. In 2013 I started a lifestyle and beauty blog, giving my readers tips and tricks about how to properly care for their skin. I also discussed my current favorite products and eventually started offering DIY recipes such as home masks, and body scrubs. It was then this natural progression of realizing that this is something I really love doing. Looking out on the natural skincare market as is, a lot of companies are either advertising and claiming they are all natural but still use preservatives, artificial fragrance, and colors. Or you have the natural companies like mine but who charge an arm and a leg for it. I personally didn't want to give an arm and leg to have the comfort of using a high end all natural line, so I created one, that is all natural, using the best plant-powered ingredients at a reasonable price.
What is your ethos when it comes to natural skincare and beauty?
I’m all about minimal ingredients that showcase the beauty and simplicity of nature. It is surprising, the reward you gain from giving up synthetic ingredients. I take great care in curating each batch to truly highlight the beneficial powers of nature. I want people to slow down and to create a beauty ritual for themselves, a few precious moments in the day [in which] you are caring just for yourself.
Can you briefly explain your relationship with natural skincare?
Natural skincare is basically my everything. It has improved my skin like no other and it makes me really think about what I’m putting on and in my body. Natural skincare can be complicated, and it has taken me a really long time to put the right combinations of oils together to create a line that really works. I love and respect the power of nature so much more since working with plant ingredients.
How do you come up with ideas for both new and existing items in your line?
It all starts with a simple ‘what do I want to use?’ It's how this all came about; I used to use the Clinique “Take The Day Off Balm,” but once I started branching more into the natural skin care world I made it a challenge to recreate it for myself. That's where the cleansing balm came about which, after many alterations and changes, formed into the now existing Cleansing Oil. I also take a lot of feedback and suggestions from my customers and listen to what they are looking for. I have lists on my phone and pages of ideas in a notebook I carry around with me of products that I would like to use, not only on myself but in my surroundings. I’d love to eventually offer a variety of home care items that carry the same minimalist styling as my skin and body care products.
What is your favorite item from your entire range, and why?
That’s such a difficult question to answer, because I truly love every single one of my products. But if I have to choose, I would go with the Cleansing Oil because it is what started this whole journey, so it has a special place in my heart. That, and it’s a product that people can sometimes be a little weary of, [especially] if they have oily skin and have never oil cleansed before. But in the end, it becomes one of their most loved items.
What is a unique use for one of your products?
There are a few unique ways to use my products. The Cleansing Oil along with a bar of natural and gentle soap can be used as a fantastic makeup brush cleaner. I also love mixing products; for a great exfoliating mask treatment, I take half a tsp of either of my masks [and mix it] with half a tsp of the exfoliating Micrograins, [along] with a few drops of either one of my toners. Massage [the mixture] into your skin for sixty seconds, then leave on for 15 minutes. Your skin will feel amazing!