Let’s solve your

lifecycle woes

Howdy, I’m Jacalyn —

nice to meet you 👋

Say goodbye to your lifecycle woes

•

Say goodbye to your lifecycle woes •

I'm a fractional lifecycle marketer with a passion for emboldening brands and empowering their customers. My focus is helping small marketing teams make a big impact by building lifecycle engines that influence revenue and wow their customers, too.

Choose your

own adventure.

Whether you’re looking for a fractional lifecycle pro to guide your strategy or provide hands-on help, I’m here for you.

  • Lifecycle Consulting

    Most companies treat B2B lifecycle like it’s D2C — blasting emails, pushing promos, and hoping for conversions. But B2B lifecycle is different. We’ll optimize your existing lifecycle programs by identifying gaps, uncovering opportunities, and delivering a clear roadmap for improvements. The result: lifecycle campaigns that actually influence revenue, retention, and customer growth.

    Let's talk consulting

  • Fractional Lifecycle Marketing

    Build and scale your lifecycle engine
    from scratch. We partner to create the core programs you need — from onboarding and nurture flows to retention and expansion campaigns, and more. Perfect for small marketing teams who need a helping hand getting their lifecycle motion off the ground. We work together to develop your programs, with ongoing support as needed.

    Let's talk lifecycle

  • Customer Lifecycle Content

    Struggling to create the content that fuels your B2B customer lifecycle? Together, we’ll develop the content that powers your lifecycle campaigns and programs; from tailored channel messaging and assets to onboarding guides, customer-facing enablement assets, and more, I’m here to help — so you can engage customers and meet them where they are, at the right stage of the customer journey.

    Let's talk content

I’m glad you’re here.

Who you’ll work with

A young woman with long, wavy blonde hair smiling at the camera in a cozy room with colorful artwork on the wall.

I’m Jacalyn, one of those “deep generalist” marketers 😌

I’ve spent the past 10+ years creating customer-focused marketing strategies for brands, driving both value and consistency to attract and retain the right audiences and foster the best customer journeys possible.

My passion is helping you drive more human-centric strategies that empower both your brand and your customers.

I work with small but mighty marketing teams whose goal is to truly move the needle on conversion and retention, so they can better serve their customers and feel empowered to crush their roles.

Some of the results I’ve driven:

  • $500k+ lifecycle revenue and $470k upsell/expansion revenue

  • $924k email-influenced pipeline

  • Increased avg OR from 7% → 42% and CTR from 2.1% → 9%

  • Improved ENT onboarding TTV (90 → 30 days)

kinds words from kind folks

kinds words from kind folks

“Jacalyn is a great systems thinker, and this manifests in all of her programs. I’ve been very impressed with the comprehensiveness and speed of her planning and execution. This is very rare. Most people can excel at one or the other, but not both. Jacalyn thinks through every angle within her focus areas as well as across the other processes/functions her programs impact. She keeps everyone in the loop, and operates with high-velocity.”

— Kyle Coleman, VP of Global Marketing @ ClickUp

“Jacalyn is one of the sharpest lifecycle minds I’ve worked with. She has that rare mix of systems thinking and storytelling — able to zoom out and architect the full journey, but also zoom in and write an email so good it makes you want to buy twice. She genuinely turns lifecycle marketing into a revenue engine. Jacalyn builds entire ecosystems that actually drive revenue. She’s got receipts and zero tolerance for fluff. If I were building a program from scratch, or looking for that next big leap in growth, she’d be one of my first calls.”

— Brendan Hufford, Founder @ Growth Sprints

“Jacalyn is a pro at lifecycle marketing and the first person I reach out to with questions. She always provides clear, thoughtful, and actionable advice, and makes the overwhelming task of lifecycle marketing approachable. She’s also extremely personable and a pleasure to speak with. I highly recommend working with Jacalyn!”

— Nicole Kahansky, Content Marketing @ Nautical Studios