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Your Lifecycle Marketing field guide for hiring
A field guide to hiring your first lifecycle marketerSo, you’re thinking about hiring your first lifecycle marketer, and realizing it's a trickier hire than it looks on paper. You're not sure what to look for, what the role really owns, or whether your company's ready for one yet. This field guide is for the founders and marketing leaders who want a clearer path to the right hire for their biz.
saddle up
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saddle up ✳︎
The Lifecycle Marketing Field Guide is a no-fluff walk-through of the four things that make or break a first lifecycle hire: what the role actually is in B2B, whether your company's truly ready to hire for it, how to hire well when you are, and how to set your new hire up to succeed once they start.
What’s inside
❋ Part 1: What you're actually hiring for
The "middle child" of B2B SaaS marketing. What lifecycle really is, how it's different from email, demand gen, CS, and growth, and the three patterns behind most failed lifecycle hires (none of them about the candidates).❋ Part 2: Whether you're ready to hire
Your readiness checklist for whether your company can actually support this hire right now. Plus the honest version of what to do if the answer's "not yet", because a new lifecycle marketer should inherit a system, not a to-do list.❋ Part 3: The hiring mechanics
What a JD that actually speaks the language looks like. Interview questions that go a layer deeper than "tell me about a campaign you ran." And the six must-haves to look for, regardless of stage.❋ Part 4: Setting your hire up to succeed
A 30/60/90 that earns its keep. The reporting question nobody asks (Marketing? Growth? CS?). And an honest case for fractional-before-full-time when the timing's not quite right.❋ A quick peek inside the field guide
Saddle up
If you're hiring your first lifecycle marketer and aren't sure where to start, this guide's for you ❋Just fill out the form, and I'll send you a copy of the field guide.P.S. If you work through Part 2 and realize you're not quite ready to hire yet, that's exactly what Lifecycle Basecamp is built for. A 3-month partnership to lay the foundation, build + run the programs that matter most, and create a custom lifecycle manual with a JD + 30/60/90—so when you do hire, your new lifecycle marketer inherits a system, not a to-do list.