Welcome to Lifecycle Basecamp

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You know you need lifecycle, you just don’t have it yet.

You know you need lifecycle, but no one's owning it yet. And every month without it, leads go cold, campaigns lose momentum, and opportunity slips. Most companies in this spot either rush to hire and hope for the best, finagle programs in their CRM, or push lifecycle off while the gaps grow. You could keep waiting while you work to hire...or you could build your lifecycle motion now, so your first hire inherits a system, not a to-do list.

Saddle up - your lifecycle function is waiting 🐴

saddle up

✳︎

saddle up ✳︎

Lifecycle Basecamp is a different kind of path forward

Lifecycle Basecamp gets you from "we need lifecycle" to "lifecycle is working" as you work to grow your team, so your first hire inherits a system, not a to-do list.

I step in as your strategic lifecycle partner, building the foundation, launching the programs that matter most, and documenting everything into a system your future hire can own from day one.

Saddle up—your lifecycle marketing function is waiting.

Who is Lifecycle Basecamp for?

B2B companies with small but mighty teams (typically Series A/B or SMBs hitting an growth point) that know they need lifecycle but don't have anyone owning it today. You're committed to building this function for real, too.

Your first lifecycle hire spends their first 3-6 months just figuring out where to start; auditing what exists, picking a strategy, building programs from scratch, learning the customer base, making mistakes, iterating. With Lifecycle Basecamp, all of that groundwork is done before the hire even starts. One month saves your hire six months of figuring it out.

Setting y’all up for success

With Lifecycle Basecamp, you don’t walk away with a strategy doc and a “good luck.” We work together to truly set you (and your first hire) up for success from the hop.

Your lifecycle foundation, defined and built: stages, logic, and structure designed around how your customers actually buy, onboard, and grow with you.

A lifecycle ops manual built around your business, your customers, and your growth stage (the actual operating system your future lifecycle hire will run. Not a generic playbook).

2-3 core programs, built and running in your MAP: the ones that matter most for your business right now, live and working, not sitting in a slide deck.

Access to my network — introductions, referrals, and the right connections as you grow your team.

want to take it further?

You might need help making your first lifecycle hire, too. Beyond Basecamp, we can work together to focus on setting that hire up for success:

  • A JD blueprint for your first lifecycle marketing hire, based on what the role actually needs now that the function exists

  • A 30/60/90 day plan so your new hire walks into momentum, not a blank slate

  • Hiring support, like reviewing candidates, advising on fit, and helping you find the right person to own what we've built

the investment

Lifecycle Basecamp is $8k USD for a 1-month partnership. In that time, we'll build your lifecycle foundation, get your core programs up and running, and document everything into an ops manual so your team (and your future hire) can own it.

Want help hiring your first lifecycle marketer? We can continue to partner together beyond Basecamp with a focus on your JD blueprint, 30/60/90 plan, and hands-on hiring support (scoped and priced separately).

how this whole thing works

  • Lifecycle Basecamp is a focused, 1-month partnership with clear deliverables. I work async-first and dedicate approximately 8–10 hours per week to your engagement; this isn't a full-time embedded role, it's senior-level strategic and execution support focused on building the right things, well. We'll have regular check-ins to stay aligned, and I plug into your existing tools (Slack, Notion, Asana, etc.) so collaboration is seamless.

  • Month 1 is the core: foundation, programs, and your ops manual. I'm your de facto lifecycle marketer, setting up the infrastructure, launching your first programs, and documenting everything into a system your future hire can run.

    If you want to keep going, Month 2 shifts focus to hiring support: building your JD blueprint, creating a 30/60/90 plan, and helping you find and evaluate the right person. Month 2 is optional and scoped based on your needs and hiring goals.

  • I take on a maximum of 2 Lifecycle Basecamp engagements at a time.

    Sounds like a small number, but this gives us the chance to truly build out the foundation for your biz (and your first lifecycle hire)!

    Next availability: June 2026

some handy q&a

  • Lifecycle Basecamp is designed specifically for companies starting from zero, who know lifecycle can have a long-lasting impact, but haven't built it out. We focus on building the foundation, launching the first programs, and equipping your team with everything you'll need to bring on a full-time hire who can take it from there (and do it well!).

  • At the end of Basecamp, you'll have: your lifecycle foundation defined and documented, 2–3 core lifecycle programs built and running in your MAP, and a lifecycle ops manual custom to your business and your customers.

    Everything is built to be owned and run by your future hire (not dependent on me being around). If you need help with hiring your first lifecycle marketer, we can work together on a custom JD blueprint for your first lifecycle marketing hire, a 30/60/90 day plan to set them up for success, and hands-on hiring support.

  • Lifecycle Basecamp starts at $8,000 USD for the core 1-month partnership.

    Final pricing depends on your company's needs and complexity (things like the number of programs we're building, the state of your current tech stack, and how much foundational work is needed). We'll nail down the scope and investment together before kicking off so there are no surprises.

    The core partnership gives us enough time to lay the foundation, build and launch your core programs, and document everything into an ops manual your future hire can truly own.

    If you need or want help hiring your first lifecycle marketer, we can continue partnering together on hiring support, which is scoped and priced separately based on your hiring timeline and needs.

    This isn't a set-it-and-forget-it engagement, though. The best results come when we're partnering closely; I'll need a clear point of contact on your team who can make decisions, share context on your customers and product, and keep things moving. I bring the lifecycle expertise; you bring the institutional knowledge. That's what makes the programs we build actually fit your business instead of feeling generic!

  • Lifecycle Basecamp is not a fit if you already have a lifecycle marketer and need consulting, if you want an ongoing fractional hire to own lifecycle indefinitely, or if you're not sure lifecycle is a priority yet.

    Lifecycle Basecamp is also not the best fit for larger organizations with established marketing teams; the engagement is designed for smaller teams building lifecycle for the first time, not scaling an existing function.

    If that sounds more like your situation, my fractional and consulting services are probably a better match :)

  • There are a few things it'll be handy to have in place!

    • A marketing automation platform (or budget to implement one); I work across tools like Intercom, Customer.io, HubSpot, Pardot, and others.

    • A clear point of contact on your team who can make decisions, provide context on customers and product, and keep things moving.

    • Having an ops resource (either in-house or contracted) is a major advantage going in. If you don't have one yet, that's okay, but you'll want to plan for ops support to maintain and scale what we build together. I can connect you with someone from my network if needed.

  • I act as a true extension of your team; not an external consultant who drops in and out. I work asynchronously with your tools (Slack, Notion, Asana, Google Drive, etc.) and meet regularly for strategy, updates, and feedback. You'll always know what's in motion and what's next.

  • No worries! We can work together beyond Basecamp. If you need help hiring your first lifecycle marketer, we can focus on building your JD blueprint, creating a 30/60/90 plan, and supporting you through the hiring process.

    We can continue month-to-month if there's more to build, or you can explore my other fractional and consulting services for ongoing support :)

  • Item deIt's not a one-and-done email sequence. It's not a single drip campaign or a welcome series and a wave goodbye.

    And it's not just a PLG play—if your business involves any combination of sales-led, product-led, or hybrid motions, Basecamp is built to account for that.

    We're building a lifecycle foundation: the core programs, the logic, the documentation that spans how your customers actually buy, onboard, and grow with you.

    If you're looking for someone to just set up a few automated emails, this probably isn't the right fit!

Let’s partner up

Interested in Lifecycle Basecamp? Reach out about your lifecycle marketing needs 🐎

Copyright 2026 / Jacalyn Beales / All Rights Reserved