Welcome to Lifecycle Basecamp

spaces open

Move from "we need lifecycle" to "lifecycle is working".

You know you need lifecycle, but you just don't have anyone owning it yet. And every month without it, leads go cold, campaigns lose momentum, and opportunity slips. You could keep waiting while you work to hire...or you could build your lifecycle motion now, so your first hire inherits a system, not a to-do list.

Welcome to Lifecycle Basecamp 🐴

saddle up

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saddle up ✳︎

Lifecycle Basecamp is designed to give you a head start as you grow your team—so your first lifecycle hire inherits a system, not a to-do list.

I step in as your strategic lifecycle partner, building the foundation, launching the programs that matter most, and documenting everything into a system your future hire can own from day one.

Saddle up—your lifecycle marketing journey starts here.

Lifecycle Basecamp is for…

B2B companies with small but mighty teams—typically Series A/B or SMBs hitting an inflection point—that know they need lifecycle but don't have anyone owning it today. You're committed to building this function for real, and are planning to hire your first dedicated lifecycle marketer within the next 6-9 months.

the investment

Lifecycle Basecamp is a 3-month partnership at $9,000 USD/month. Together, we build your full lifecycle foundation, core programs in your MAP, and a custom lifecycle ops manual, so your first lifecycle hire can hit the ground running.

Setting y’all up for success

When Lifecycle Basecamp wraps, you're not left with a strategy deck and a 'good luck.' You walk away with:

Your lifecycle foundation + programs built and running in your MAP—so lifecycle is actually working for your business from day one of your new hire's tenure, not something they spend their first 6 months trying to figure out.

A custom, in-depth lifecycle operating manual built around your business, your customers, and your growth stage—the actual operating system your future lifecycle hire will run. Not a generic playbook.

A JD blueprint for your first lifecycle marketing hire, based on what the role actually needs now that the function exists, and how lifecycle needs to function to serve your business (and it’s customers).

A 30/60/90 day plan for that hire, so they walk into a role that's ready for them—not a blank slate. We prep your new hire so they’re set up for success from day one.

You get a network in your corner, too. Yeehaw.

I've spent years building relationships with top lifecycle, growth, and deep generalist marketers (and am part of incredible marketing communities, too). Working with me means you get access to my network—introductions, referrals, and the right connections as you grow your team.

How Lifecycle Basecamp works

  • This is a focused, 3-month engagement with clear deliverables.

    Lifecycle Basecamp starts with developing your company’s lifecycle foundation—the core structure that ensures everything we build is measurable, repeatable, and aligned with your customers and your growth goals. Then, we build 2–3 of core programs based on where your biggest gaps are, and which matter most for your business right now – so your lifecycle marketing hire is set up for success and ready to own the function on day one.

    I work async-first and dedicate approximately 8–10 hours per week to your engagement—this isn't a full-time embedded role, it's senior-level strategic and execution support focused on building the right things, well.

    We'll have regular check-ins to stay aligned, and I plug into your existing tools (Slack, Notion, Asana, etc.) so collaboration is seamless.

  • Month 1 is foundation and build—I'm your de facto lifecycle marketer, setting up the infrastructure and launching the first programs.

    Months 2–3 continue building, optimizing, and documenting everything into your ops manual and hiring blueprints.

    After the initial 3 months, we can continue month-to-month if there's more to build or if you want support through the hiring process.

    But the core engagement is designed to stand on its own—when it's done, you have a functioning lifecycle engine and everything you need to bring someone in to own it.

  • I take on a maximum of 2 Basecamp engagements at a time. Sounds like a small number, but this gives us the chance to truly build out the foundation for your biz (and your first lifecycle hire).

    Next availability: Spaces are now open

Some frequently asked q’s

  • There are a few things it’ll be handy to have in place!

    • A marketing automation platform (or budget to implement one)—I work across tools like Intercom, Customer.io, HubSpot, Pardot, and others.

    • A clear point of contact on your team who can make decisions, provide context on customers and product, and keep things moving.

    • Having an ops resource—either in-house or contracted—is a major advantage going in. If you don't have one yet, that's okay, but you'll want to plan for ops support to maintain and scale what we build together. I can connect you with someone from my network if needed.

  • Lifecycle Basecamp is not a fit if you already have a lifecycle marketer and need consulting, if you want an ongoing fractional hire to own lifecycle indefinitely, or if you're not sure lifecycle is a priority yet.

    I offer other services for fractional lifecycle if you need help! :)

  • Lifecycle Basecamp is designed specifically for companies starting from zero, who know lifecycle can have a long-lasting impact, but haven’t built it out. We focus on building the foundation, launching the first programs, and equipping your team with everything you’ll need to bring on a full-time hire who can take it from there (and do it well!).

  • Lifecycle Basecamp is $9,000 USD/month across a 3 month partnership.

    Why 3 months? This gives us enough time to lay the foundation, build and launch your core programs, and document everything into a system your future hire can truly own.

    The goal is to set your team up with everything you need for lifecycle to work and for your first lifecycle marketer to hit the ground running from day one.

  • No worries! We can continue month-to-month if there's more to build or if you want support through the hiring process. This can include mentoring your lifecycle marketing hire, too, during their first 30/60/90.

  • By the end of Basecamp, you'll have:

    • Your lifecycle foundation defined and documented.

    • 2–3 core lifecycle programs built and running in your MAP.

    • A lifecycle operating manual custom to your business and your customers.

    • A JD (job description) blueprint for your first lifecycle marketing hire.

    • And a 30/60/90 day plan to set that hire up for success.

    Everything is built to be owned and run by your future hire, designed to empower your team.

    (Plus, I have access to the top marketers, lifecycle marketers, and pros—I can share your job descriptions in lifecycle channels, groups, through my network, and aid in driving referrals for the best candidates).

Let’s partner up

Interested in Lifecycle Basecamp? Reach out
about your lifecycle marketing needs.

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