Who the heck am I, and what do I do?
Creative Director + Marketing & Content Strategist with a passion for emboldening brands and empowering their target audiences + customers.
Because mediums change, brands evolve, and audiences grow, but the need for real connection through genuine content and a human-centric approach always remains.
Self-proclaimed Moscow Mule aficionado. Can typically be found establishing the visual identity + setting creative standards for brands while leading creative output across a range of niches, verticals and mediums. Responsible for curating unique brand + marketing strategies and targeted collateral for brands interested in personalizing their content and targeting the right audiences for a more nuanced customer experience.
Cool, but what’s my history?
Driven by a passion for unique marketing solutions, I believe in not only achieving results but nurturing them. Leaving the "one marketing strategy fits all" approach behind, my experience as a seasoned digital content marketer, Creative Director and content producer allow me to develop original yet provocative approaches to solving the modern brand's content woes. When I’m not busy helping transform brands from bland to brilliant, you can find me hiking, collecting succulents, drinking a craft beer (or two), and travelling wherever there's a trail and a mountain.
I work to effectively market + promote brands by unearthing insights about audiences using intuitive approaches to help brands better understand their audiences, working to craft + nurture creative solutions that provide value to end users and audiences. As a Creative Director and seasoned content marketer, I develop the creative vision of brands and manifest that through targeted strategies focused on valuable, relevant and consistent content marketing to attract and retain the right audiences and foster the best customer journey possible.
Some work things…
Creative Lead & Senior Copywriter
Content Marketer & Manager
Dollar Tea Club
Editorial Writer & Copywriter
Sometimes I write stuff and it gets featured
Sometimes brands like working with me on content
Samples (because you might want to see ‘em)
You can find some of my work in the following places…
Selva Beat (Online & Print)
Rucksack Magazine (Print)
Thoughtfully Magazine (Print)
The Outbound Collective (Online)
Chickpea Magazine (Print)
Earth Island Journal (Online)
Mazing Magazine (Online & Print)
Darling Magazine (Online)
Here are some cool brands I’ve worked with…
Green Relief Inc.
Loyal Canine Co.
Willow Decor Co.
Have Fun Do Good
She Says No
Print Theorem London
Aporo New Zealand
The Wed Life
Are All Juice Cleanses Created Equal?
Where to Go in Vancouver
8 Green Beauty Essentials Every Wondering Woman Needs
Exploring Alaska to Argentina in a Sustainable Bus
What is the Employee Relationship, Really?
How to Build a Business Case for Recognition (Ghostwritten)
What Startups Get Right about Employee Recognition (Ghostwritten)
Thoughtfully Magazine Issue #7
Thoughtfully Magazine Issue #8
The Ultimate Dry Shampoo Review
What You Need to Know about Natural Deodorants
5 Beautiful Ways to Modernize Your Bathroom (Ghostwritten)