Say goodbye to your
lifecycle woes

Fractional lifecycle marketing for small but mighty teams

Chat me up

Howdy, I’m Jacalyn

I help small but mighty B2B marketing teams build and scale lifecycle programs that drive retention, expansion, and customer love. 

For 10+ years, I've built and run lifecycle programs inside high-growth B2B SaaS teams—the onboarding that gets people to value, the nurtures that keep them around, and the expansion plays that turn good customers into bigger ones. (I came up through demand gen and content, too, which is why my lifecycle work never lives in a silo.)
I work with small-but-mighty teams who know lifecycle could be driving real revenue, but don't have anyone to own it yet. I'm a fractional lifecycle marketer who embeds with small-but-mighty B2B SaaS teams to build and run the programs that actually move retention and revenue
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some cool results

$500k+ in lifecycle-influenced revenue

$924k in email-influenced pipeline

$350k+ closed-won revenue from post- event nurtures

$470K expansion revenue via lifecycle

$220K+ closed-won from nurtures

Choose your adventure

Whether you’re looking for a fractional lifecycle pro to guide your strategy, or you need hands-on lifecycle help as you build the function from the ground up, I'm here for you.

Fractional Lifecycle

Lifecycle Consulting

Explore my services

Lifecycle Basecamp

— Diana Lam, Lead Content Marketing Manager @ Deputy

“I’ve had the pleasure of working with Jacalyn on a range of different projects. She's a remarkable writer, consistent, and reliable. I truly appreciate her support with every project and would highly recommend her!”

say goodbye to your marketing woes

✳︎

say goodbye to your marketing woes ✳︎

FAQs

  • Fractional Lifecycle Marketing is a focused partnership designed specifically to build, manage, and scale your customer lifecycle. This includes onboarding, activation, nurture, retention, and expansion programs—plus the segmentation, messaging, and measurement that make lifecycle work. If you need a dedicated lifecycle expert to help lead your lifecycle strategy and campaigns end-to-end, this is the right fit.

    Lifecycle Consulting is for teams who already have a motion running but know it could be doing more. Here, I'm your strategic bff 😇 I audit what you've got, map where the gaps and opportunities are, and guide your team to level it up. You keep your hands on execution; I bring the senior strategy and direction.

    • If you've got little-to-no lifecycle in place and want someone to build it and run it alongside you, that's Fractional Lifecycle Marketing

    • If you've already got programs running but want a sharp second set of eyes to find the gaps and level them up, that's Lifecycle Consulting.

    • And if you're a growth-stage B2B team who knows you need lifecycle but nobody owns it yet, Lifecycle Basecamp is a focused way to get your foundation built fast.

    Need something a bit more custom to your business and where you’re at right now? Let’s chat.

  • I tend to partner with small B2B and B2C marketing teams—often startups or growing SaaS companies—that need senior-level strategy and execution support, but either don’t have the resources for a full in-house team, or are under water with all of the other [amazing] work you’re doing. Not a SaaS or tech company? No worries! I can adapt to different industries.

  • My minimum partnership commitment is 3-months, giving us enough time to strategize, implement, and measure meaningful results. However, companies tend to keep me on for 6+ months, depending on their internal team structure and the additional lifecycle support they need.

    If you’re interested in working together through Lifecycle Basecamp. it’s a focused, one-month engagement.

  • “Jacalyn is a great systems thinker, and this manifests in all of her programs. I’ve been very impressed with the comprehensiveness and speed of her planning and execution. This is very rare. Most people can excel at one or the other, but not both. Jacalyn thinks through every angle within her focus areas as well as across the other processes/functions her programs impact. She keeps everyone in the loop, and operates with high-velocity.”

    — Kyle Coleman, VP of Global Marketing @ ClickUp

  • “Jacalyn is one of the sharpest lifecycle minds I’ve worked with. She has that rare mix of systems thinking and storytelling — able to zoom out and architect the full journey, but also zoom in and write an email so good it makes you want to buy twice. She genuinely turns lifecycle marketing into a revenue engine. Jacalyn builds entire ecosystems that actually drive revenue. She’s got receipts and zero tolerance for fluff. If I were building a program from scratch, or looking for that next big leap in growth, she’d be one of my first calls.”

    — Brendan Hufford, Founder @ Growth Sprints

  • “Jacalyn is a pro at lifecycle marketing and the first person I reach out to with questions. She always provides clear, thoughtful, and actionable advice, and makes the overwhelming task of lifecycle marketing approachable. She’s also extremely personable and a pleasure to speak with. I highly recommend working with Jacalyn!”

    — Nicole Kahansky, Content Marketing @ Nautical Studios

  • “For those looking for a lifecycle expert, Jacalyn is someone who DEEPLY understands the customer and engages with them in the right way...hire her. Source: I was a customer!”

    — Josh Carter, VP of RevOps @ Pavilion

  • I’ve had the privilege of working with Jacalyn across a wide range of projects, from long-form content like ebooks to new website pillar pages to demand generation copywriting and email performance analysis. Simply put, Jacalyn can do it all. Her writing style mirrors her personality—quick, fun, warm-hearted, witty, and deeply human. She has an incredible knack for balancing creativity with strategy, making her work not only engaging but also highly effective. If you’re looking for content that sparks both emotion and action, Jacalyn is the kind of content miracle worker who can transform ideas into results. She doesn’t just write words—she creates experiences that resonate, inspire, and drive impact.

    — Kesh Shannon, SVP of Marketing @ AbodeHR

Want to do impactful work together?

Let's chat