Hey, I’m Jacalyn.

Creative strategist & intuitive content marketing specialist transforming brands from bland to brilliant. I’ve a passion for beautiful content strategies and a knack for curating brand-centric, customer-focused content and copy.

 
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Who the heck am I, and what do I do?

Creative Director + Marketing & Content Strategist with a passion for emboldening brands and empowering their target audiences + customers.

Because mediums change, brands evolve, and audiences grow, but the need for real connection through genuine content and a human-centric approach always remains.

Self-proclaimed Moscow Mule aficionado. Can typically be found establishing the visual identity + setting creative standards for brands while leading creative output across a range of niches, verticals and mediums. Responsible for curating unique brand + marketing strategies and targeted collateral for brands interested in personalizing their content and targeting the right audiences for a more nuanced customer experience.

Cool, but what’s my history?

Driven by a passion for unique marketing solutions, I believe in not only achieving results but nurturing them. Leaving the "one marketing strategy fits all" approach behind, my experience as a seasoned digital content marketer, Creative Director and content producer allow me to develop original yet provocative approaches to solving the modern brand's content woes. When I’m not busy helping transform brands from bland to brilliant, you can find me hiking, collecting succulents, drinking a craft beer (or two), and travelling wherever there's a trail and a mountain.

I work to effectively market + promote brands by unearthing insights about audiences using intuitive approaches to help brands better understand their audiences, working to craft + nurture creative solutions that provide value to end users and audiences. As a Creative Director and seasoned content marketer, I develop the creative vision of brands and manifest that through targeted strategies focused on valuable, relevant and consistent content marketing to attract and retain the right audiences and foster the best customer journey possible.

Some work things…

Creative Lead & Senior Copywriter
Kudos Inc.
2019-Present
Calgary, AB

Creative Director
Sugarpop Marketing
2016-2018
Nashville, TN

Content Marketer & Manager
Freelance
2013-2018
Global

Creative Director
Bellwether X
2018-2019
Hamilton, ON

Content Marketer
Dollar Tea Club
2017-2017
Toronto, ON

Editorial Writer & Copywriter
Freelance
2013-2018
Global

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Sometimes I write stuff and it gets featured

 

Sometimes brands like working with me on content

 

Samples (because you might want to see ‘em)

You can find some of my work in the following places…

Selva Beat (Online & Print)
Rucksack Magazine (Print)
Thoughtfully Magazine (Print)
The Outbound Collective (Online)
Chickpea Magazine (Print)
Earth Island Journal (Online)
Mazing Magazine (Online & Print)
Darling Magazine (Online)


Here are some cool brands I’ve worked with…

Green Relief Inc.
Loyal Canine Co.
Willow Decor Co.
Vitae London
Have Fun Do Good
Izaskun Zibala
She Says No
Print Theorem London
Aporo New Zealand
The Wed Life

Want to chat?
We should chat.

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