What can we do together?

When you want to influence revenue and truly serve your buyers, I’ve got you 🤝

Lifecycle Consulting

Think of me as your team’s strategic bff 😇 I partner with you to evaluate and optimize your current lifecycle motion. Through a detailed audit, roadmap development, and ongoing guidance, we’ll uncover gaps and opportunities, strengthen existing programs, and ensure your lifecycle strategy consistently supports retention, expansion, and revenue growth.

  • We dive into your brand, audiences, customers, and existing activities, looking at what’s working, what’s not, and the opportunities you have to turn your lifecycle motion on its head 👌

  • With core lifecycle goals in place, I partner with you to create a strategic roadmap focused on your business needs, objectives, KPIs, and (most importantly) your customer growth. This typically looks like*:

    • Audit your existing lifecycle programs and activities.

    • Identify gaps and opportunities where customers are dropping off or not engaging.

    • Evaluate your segmentation and messaging to ensure you’re speaking to the right customers at the right stage.

    • Deliver a clear, prioritized roadmap so you know exactly what to improve over the next 30–90 days.

    • Align lifecycle with your business goals (retention, expansion, renewals) so campaigns actually influence revenue.

    *Varies depending on your business goals and objectives.

  • Based on your needs, I provide fractional support so you have a partner to turn to as you and your team drive your lifecycle programs. This can include regular check-ins if needed, or support hours as part of our partnership 😊

Fractional Lifecycle Marketing

For small teams who need a helping hand and lifecycle expertise. We’ll work together to build your lifecycle motion from scratch, creating and implementing your core lifecycle programs (like onboarding, retention, expansion programs, and more) so your customer journey drives real growth.

  • I start by understanding your product, goals, audiences, and customer journey. This includes reviewing your existing campaigns and programs, along with your buyer personas, existing messaging/positioning, and lifecycle channels.

  • We work closely together to build your lifecycle motion from the ground, up. We’ll develop your key lifecycle programs, flows, and campaigns tailored to every stage of your customer journey. This can include*:

    • Building onboarding experiences that shorten time-to-value.

    • Creating nurture flows that keep customers engaged.

    • Designing retention and reactivation campaigns to reduce churn.

    • Developing upsell and expansion programs that grow revenue.

    *Varies depending on your business and objectives.

  • For when you need that extra bit of support. I’m on standby to help your team in launching, optimizing, and iterating on your programs. This can include regular check-ins if needed, or support hours as part of our partnership 😊

Customer Lifecycle Content

Lifecycle campaigns only work if the content resonates. Together, we’ll create the messaging and assets your programs need — from onboarding emails to customer-facing enablement guides — to fuel your lifecycle motion.

  • We dig into your customer journey and the core activities and programs (like onboarding, adoption, retention, and expansion). This includes reviewing your existing enablement materials, customer comms, customer marketing materials, and success metrics to identify gaps where content could better support your lifecycle programs and campaigns.

  • At this stage, I work with your team to create the customer-facing content that makes onboarding smoother, adoption easier, and advocacy stronger. This can include*:

    • Content and copy for customer email campaigns.

    • Content to support your other lifecycle channels (in-app, push, etc).

    • Customer-facing onboarding + training materials.

    • Retention + reactivation campaign content and copy.

    • Customer enablement assets (FAQs, quick start guides, playbooks).

    *Varies depending on your business and objectives. Typically ideal for teams that have lifecycle up and running, but don’t have the bandwidth to adapt, create, or optimize customer-facing content.

  • When you need additional support for customer-facing activities, or want a customer-centric marketer you can bounce ideas off of for customer events, customer marketing, or customer success initiatives, I’m here to support. This can include regular check-ins if needed, or support hours as part of our partnership 😊

“Jacalyn is a pro at lifecycle marketing and the first person I reach out to with questions. She always provides clear, thoughtful, and actionable advice, and makes the overwhelming task of lifecycle marketing approachable. She’s also extremely personable and a pleasure to speak with. I highlyrecommend working with Jacalyn!”

— Nicole Kahansky, Content Marketing @ Nautical Commerce