Say goodbye to your
marketing woes

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Howdy, I’m Jacalyn 

Nice to meet ya! I’m one of those “deep generalist” marketers 😌
I’ve spent the past 10+ years creating customer-focused marketing strategies for brands, driving both value and consistency to attract and retain the right audiences and foster the best customer journeys possible.
My passion is helping you drive more human-centric strategies that empower both your brand and your customers.
I work with small but mighty marketing teams whose goal is to truly move the needle on conversion and retention, so they can better serve their customers and feel empowered to crush their roles. IRL, that looks like fractional lifecycle and marketing services.
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say goodbye to your marketing woes

✳︎

say goodbye to your marketing woes ✳︎

Choose your own adventure

Whether you’re looking for a fractional lifecycle pro to guide your strategy, or you need hands-on marketing help, I’m here for you.
Lifecycle Consulting
Fractional Marketing
Fractional Lifecycle
Explore my services

FAQs

  • Fractional Lifecycle Marketing is a focused partnership designed specifically to build, manage, and scale your customer lifecycle. This includes onboarding, activation, nurture, retention, and expansion programs—plus the segmentation, messaging, and measurement that make lifecycle work.
    If you need a dedicated lifecycle expert to lead your lifecycle strategy and campaigns end-to-end, this is the right fit.

    Fractional Marketing is a broader engagement that covers multiple areas of marketing, not just lifecycle. This is ideal for small teams that need a versatile, senior-level marketer who can support a mix of lifecycle, demand gen, content strategy, campaign planning, and general marketing execution.
    If you need strategic oversight across several marketing functions—or don’t yet have clearly defined lanes—this service gives you flexible, high-level support.

  • I tend to partner with small B2B and B2C marketing teams—often startups or growing SaaS companies—that need senior-level strategy and execution support, but either don’t have the resources for a full in-house team, or are under water with all of the other [amazing] work you’re doing. Not a SaaS or tech company? No worries! I can adapt to different industries.

  • I act as a true extension of your team—not an external consultant who drops in and out. I work asynchronously with your tools (Slack, Notion, Asana, Google Drive, etc.) and meet regularly for strategy, updates, and feedback. You’ll always know what’s in motion and what’s next.

  • I usually partner with teams with a 3-month minimum commitment, giving us enough time to strategize, implement, and measure meaningful results.

  • “Jacalyn is a great systems thinker, and this manifests in all of her programs. I’ve been very impressed with the comprehensiveness and speed of her planning and execution. This is very rare. Most people can excel at one or the other, but not both. Jacalyn thinks through every angle within her focus areas as well as across the other processes/functions her programs impact. She keeps everyone in the loop, and operates with high-velocity.”

    — Kyle Coleman, VP of Global Marketing @ ClickUp

  • “Jacalyn is one of the sharpest lifecycle minds I’ve worked with. She has that rare mix of systems thinking and storytelling — able to zoom out and architect the full journey, but also zoom in and write an email so good it makes you want to buy twice. She genuinely turns lifecycle marketing into a revenue engine. Jacalyn builds entire ecosystems that actually drive revenue. She’s got receipts and zero tolerance for fluff. If I were building a program from scratch, or looking for that next big leap in growth, she’d be one of my first calls.”

    — Brendan Hufford, Founder @ Growth Sprints

  • “Jacalyn is a pro at lifecycle marketing and the first person I reach out to with questions. She always provides clear, thoughtful, and actionable advice, and makes the overwhelming task of lifecycle marketing approachable. She’s also extremely personable and a pleasure to speak with. I highly recommend working with Jacalyn!”

    — Nicole Kahansky, Content Marketing @ Nautical Studios

  • “For those looking for a lifecycle expert, Jacalyn is someone who DEEPLY understands the customer and engages with them in the right way...hire her. Source: I was a customer!”

    — Josh Carter, VP of RevOps @ Pavilion

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