Welcome to Lifecycle Basecamp

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You know you need lifecycle, you just don’t have it yet.

You know you need lifecycle, but no one's owning it yet. And every month without it, leads go cold, campaigns lose momentum, and opportunity slips. Most companies in this spot either rush to hire and hope for the best, finagle programs in their CRM, or push lifecycle off while the gaps grow. You could keep waiting while you work to hire...or you could build your lifecycle motion now, so your first hire inherits a system, not a to-do list.

Saddle up - your lifecycle function is waiting 🐴

saddle up

✳︎

saddle up ✳︎

Lifecycle Basecamp is a different kind of path forward

Lifecycle Basecamp gets you from "we need lifecycle" to "lifecycle is working" as you work to grow your team, so your first hire inherits a system, not a to-do list.

I step in as your strategic lifecycle partner, building the foundation, launching the programs that matter most, and documenting everything into a system your future hire can own from day one.

Saddle up—your lifecycle marketing function is waiting.

Who is Lifecycle Basecamp for?

B2B companies with small but mighty teams (typically Series A/B or SMBs hitting an growth point) that know they need lifecycle but don't have anyone owning it today. You're committed to building this function for real, too.

Setting y’all up for success

With Lifecycle Basecamp, you don’t walk away with a strategy doc and a “good luck.” We work together to truly set you (and your first hire) up for success from the hop.

Foundation + programs built and running in your MAP, so lifecycle is actually working for your business from day one of your new hire's tenure, not something they spend their first 6 months trying to figure out.

A lifecycle ops manual built around your business, your customers, and your growth stage (the actual operating system your future lifecycle hire will run. Not a generic playbook).

A JD blueprint for your first lifecycle marketing hire, based on what the role actually needs now that the function exists, and how lifecycle needs to function to serve your business (and its customers).

A 30/60/90 day plan for that hire, so they walk into a role that's ready for them, not a blank slate. We prep your new hire so they're set up for success from day one.

there’s some other cool perks, too

I've spent the better part of 15 years building relationships with talented growth, marketing ops, demand gen, and lifecycle folks, and am part of some incredible communities of amazing marketers. When we work together, you get access to that network, too. Introductions, referrals, and the right connections as you grow your team, so you can hire your first lifecycle marketer with confidence.

the investment

Lifecycle Basecamp is a 3-month (minimum) partnership starting at $8k per month. In that time, we'll build your lifecycle foundation, get your core programs up and running, and document everything so your first hire hits the ground running from day one.

how this whole thing works

We spend month one building your foundation and launching programs. Months two and three, we optimize, document everything, and get your team ready to own it.
Lifecycle Basecamp is a focused, 3-month engagement with clear deliverables. I work async-first and dedicate approximately 8–10 hours per week to your engagement; this isn't a full-time embedded role, it's senior-level strategic and execution support focused on building the right things, well. We'll have regular check-ins to stay aligned, and I plug into your existing tools (Slack, Notion, Asana, etc.) so collaboration is seamless.
Month 1 is foundation and build: I'm your de facto lifecycle marketer, setting up the infrastructure and launching the first programs.
Months 2–3 continue building, optimizing, and documenting everything into your ops manual and hiring blueprints.
After the initial 3 months, we can continue month-to-month if there's more to build or if you want support through the hiring process. But the core engagement is designed to stand on its own; when it's done, you have a functioning lifecycle engine and everything you need to bring someone in to own it.
I take on a maximum of 2 Lifecycle Basecamp engagements at a time.
Sounds like a small number, but this gives us the chance to truly build out the foundation for your biz (and your first lifecycle hire)!
Next availability: June 2026

some handy q&a

Lifecycle Basecamp is designed specifically for companies starting from zero, who know lifecycle can have a long-lasting impact, but haven't built it out. We focus on building the foundation, launching the first programs, and equipping your team with everything you'll need to bring on a full-time hire who can take it from there (and do it well!).
By the end of Basecamp, you'll have: your lifecycle foundation defined and documented, 2–3 core lifecycle programs built and running in your MAP, a lifecycle ops manual custom to your business and your customers, a JD blueprint for your first lifecycle marketing hire, and a 30/60/90 day plan to set that hire up for success. Everything is built to be owned and run by your future hire (not dependent on me being around).
Lifecycle Basecamp is $8,000/month across a 3-month partnership.
Why 3 months? This gives us enough time to lay the foundation, build and launch your core programs, and document everything into a system your future hire can truly own. The goal is to set your team up with everything you need for lifecycle to work and for your first lifecycle marketer to hit the ground running from day one.
This isn't a set-it-and-forget-it engagement, though. The best results come when we're partnering closely;I'll need a clear point of contact on your team who can make decisions, share context on your customers and product, and keep things moving.
I bring the lifecycle expertise; you bring the institutional knowledge. That's what makes the programs we build actually fit your business instead of feeling generic.
Lifecycle Basecamp is not a fit if you already have a lifecycle marketer and need consulting, if you want an ongoing fractional hire to own lifecycle indefinitely, or if you're not sure lifecycle is a priority yet.
Lifecycle Basecamp is also not the best fit for larger organizations with established marketing teams; the engagement is designed for smaller teams building lifecycle for the first time, not scaling an existing function.
If that sounds more like your situation, my fractional and consulting services are probably a better match :)

There are a few things it'll be handy to have in place!
- A marketing automation platform (or budget to implement one); I work across tools like Intercom, Customer.io, HubSpot, Pardot, and others.
- A clear point of contact on your team who can make decisions, provide context on customers and product, and keep things moving.
- Having an ops resource (either in-house or contracted) is a major advantage going in. If you don't have one yet, that's okay, but you'll want to plan for ops support to maintain and scale what we build together. I can connect you with someone from my network if needed.
I act as a true extension of your team; not an external consultant who drops in and out. I work asynchronously with your tools (Slack, Notion, Asana, Google Drive, etc.) and meet regularly for strategy, updates, and feedback. You'll always know what's in motion and what's next.
No worries! We can continue month-to-month if there's more to build or if you want support through the hiring process. This can include mentoring your lifecycle marketing hire, too, during their first 30/60/90.
Item deIt's not a one-and-done email sequence. It's not a single drip campaign or a welcome series and a wave goodbye.
And it's not just a PLG play—if your business involves any combination of sales-led, product-led, or hybrid motions, Basecamp is built to account for that.
We're building a lifecycle foundation: the core programs, the logic, the documentation that spans how your customers actually buy, onboard, and grow with you.
If you're looking for someone to just set up a few automated emails, this probably isn't the right fit!

Let’s partner up

Interested in Lifecycle Basecamp? Reach out about your lifecycle marketing needs 🐎